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This week, the best marketers flexed their collaboration muscle—remixing old school and new talent for cultural impact you can’t scroll past.

This week’s moments prove: brands that blur boundaries—between art, utility, and experience—win hearts and headlines.

This week, brands didn’t just ride the wave—they remixed legacy, tech, and pop culture for results that feel as fresh as Friday.

Week of September 8–15, 2025

This week, brands ditched the safe lane and went for conversation, collaboration, and—most of all—culture.

What happens when your favorite streaming service becomes your favorite shopping destination? Netflix is making it real with a new wave of interactive ads and shoppable content that merge storytelling and commerce like never before.

2025 is the year TikTok makes “fear of missing out” (FOMO) both a science and an art. Thanks to new ultra-targeted ad tools and the rise of hyper-niche interest clusters, brands have unlocked the ability to spark viral moments faster—and with more resonance—than ever before.

In 2025, bold flavor is the new brand superpower. With adventurous eaters dominating social feeds and food brands in a race to out-spice and out-surprise each other, “just another flavor” won’t cut it.

Augmented reality and gaming are no longer just entertainment—they’re becoming brand essentials. In 2025, leading brands use these channels to foster loyalty, enhance experiences, and build vibrant communities.

In 2025, Gen Z’s purchasing decisions are driven heavily by emotional connection, authenticity, and meaningful experiences. Brands like Coca-Cola and Hinge have cracked the code with campaigns that bring real-life moments front and center—sparking loyalty and boosting purchase intent.

This week, brands didn’t just show up—they showed out. Here’s a closer look at the standout wins that set each campaign apart, and how they’re raising the bar for creative, culture-driven marketing.

If you felt like every scroll, story and feed was overflowing with epic brand moments this week—you’re not wrong! Our marketing mixtape captures the boldest, weirdest, and most creative moves that brands unleashed across food, fashion, sport, and beyond.