In our role as creative consultants and cultural connectors for Blazing Beauty, we crafted a brand identity that seamlessly blends Brazilian exuberance with the innovative use of Hemp Seed Oil in skincare. This project exemplifies our ability to create a multifaceted brand persona that is both sophisticated and boldly modern.

**Brand Essence and Positioning**

We positioned Blazing Beauty as an authentic Brazilian skincare company that stands out in the European market. Our strategy centered on highlighting the brand's commitment to:

- Harnessing the benefits of Hemp Seed Oil in high-quality beauty products

- Emphasizing ethical production processes

- Challenging perceptions of cannabis in cosmetics

- Embodying Brazilian vibrancy and humor while maintaining sophistication

Cultural Fusion in Design

Our creative direction drew inspiration from diverse cultural elements:

- Artist Tarsila do Amaral's iconic style influenced the illustrations and floral motifs, showcasing Brazil's globally admired aesthetic.

- Punk movement and Basquiat's Expressionism infused a bold, modern edge.

- Graffiti, iconography, and textures were incorporated to define Blazing Beauty's unique personality.

This fusion allowed us to present a multifaceted view of Brazil, emphasizing its transformative and bold nature beyond just natural beauty.

Logo and Visual Identity

The logo we developed for Blazing Beauty is a testament to our innovative approach:

- Freeform design inspired by irregular graffiti strokes and oil fluidity

- Strong and striking, yet with a welcoming softness in its rounded shape

- Vibrant, revisited primary colors contrasting with dark textures and black and white patterns

This project showcases our ability to create a brand identity that is not only visually striking but also deeply rooted in cultural significance and product innovation. By bridging Brazilian heritage with modern skincare trends, we helped Blazing Beauty carve out a unique niche in the competitive European beauty market.