Our agency embarked on a transformative journey to redefine Control Lubricant's brand identity, focusing on creating an inclusive, fun, and natural approach to sexual wellness. The redesign centered on destigmatizing pleasure and empowering individuals to embrace their sexuality without shame. At the heart of this rebranding effort was an innovative packaging solution that revolutionizes user interaction: a refillable bottle ingeniously topped with a built-in massager. This multifunctional design not only serves its primary purpose as a lubricant dispenser but also doubles as an intimate tool for enhancing sensations during partnered encounters, solo exploration, and relaxation.

The new Control Lubricant packaging embodies the brand's commitment to both practicality and pleasure, offering a seamless blend of form and function. By integrating a massager into the bottle design, we've created a product that extends its utility beyond the bedroom, encouraging users to incorporate it into their self-care routines. This thoughtful approach to product design not only differentiates Control Lubricant in a competitive market but also aligns with the brand's mission to foster a more confident, enjoyable approach to intimacy. The refillable aspect of the packaging addresses sustainability concerns, appealing to environmentally conscious consumers while promoting long-term brand loyalty. Through this comprehensive redesign, Control Lubricant now stands as a beacon of innovation in the sexual wellness industry, offering a product that speaks to the modern consumer's desire for products that are both functional and emotionally resonant.