Our agency embarked on a transformative partnership with Detroit's Canfield Consortium, elevating them from a standard neighborhood club to a branded community non-profit organization with a powerful presence. This comprehensive rebranding initiative began with the development of a distinctive brand identity that encapsulated the organization's core values and community-centric mission. We meticulously crafted a cohesive visual language, including a new logo, color palette, and typography, that resonated with both long-time supporters and potential new stakeholders. Building on this foundation, we designed and implemented a strategic merchandise program that not only generated additional revenue streams but also served as a tangible representation of community pride and solidarity.

To ensure Canfield Consortium's long-term success and visibility, we orchestrated a multi-faceted digital strategy that included building out their website to serve as an engaging hub for information and resources. This site was designed to enhance user experience while effectively showcasing the organization’s mission and initiatives. We also launched and optimized their social media platforms to foster community engagement and highlight their impactful work. Additionally, we developed crucial brand collateral, focusing on creating compelling pitch decks that communicated the organization's vision, achievements, and future goals to potential partners and donors. By integrating these elements, we positioned Canfield Consortium as a dynamic force for positive change in Detroit, equipped with the tools and brand presence necessary to expand their reach and deepen their impact within the community.