Dose of Beauty, a visionary Gen Z-centric skincare brand, emerged as a personal project with a powerful mission to redefine beauty standards. Our agency took on the challenge of bringing this innovative concept to life, developing a comprehensive brand identity that resonates with the diverse and empowered Gen Z audience. We crafted a compelling brand story centered around the tagline "Redefining beauty, one dose at a time," emphasizing the idea that beauty is not one-size-fits-all but rather a personal journey of self-expression. This philosophy was woven into every aspect of the brand, from its visual identity to its product development strategy, encouraging individuals to embrace their unique skin and write their own beauty narratives.

To bring Dose of Beauty to life, our agency orchestrated a multifaceted campaign that included a creative commercial photo and video shoot, showcasing the brand's commitment to inclusivity and self-expression. We developed a robust social media strategy, both short and long-term, to engage the Gen Z community authentically. The product development vision incorporated innovative experiential and digital touchpoints, including a metaverse-focused website that pushed the boundaries of traditional e-commerce. This forward-thinking approach ensured that Dose of Beauty not only met the current needs of its target audience but also positioned itself at the forefront of beauty industry innovation, creating a brand that truly resonates with the values and aspirations of Gen Z consumers.