Dose of Beauty

Brand identity and campaign for a Gen Z skincare brand

Dose of Beauty is a skincare brand built on one idea: beauty is not one size fits all. The Vibe Curator Co. developed the brand from the ground up in Atlanta, from identity and story to a commercial campaign and a digital future for the brand.

The challenge

Gen Z shoppers can spot an inauthentic brand instantly. Dose of Beauty needed an identity, a voice and a visual world that felt inclusive and personal, while still standing out in a crowded skincare market.

What we did

• Brand identity and brand narrative: your skin, your story
• A commercial photo and video campaign built on inclusivity
• Social media strategy designed for Gen Z
• Product vision, packaging direction and product development input
• A metaverse focused website concept and experiential touchpoints

The result

Dose of Beauty launched with a complete brand system that speaks directly to the values of Gen Z, with a consistent look and voice across packaging, campaign imagery, social and web.

Services

Brand identity design, brand strategy, photography and video production, social media strategy, packaging and web design.

Location: Atlanta, Georgia

Planning something similar? Start a project with The Vibe Curator Co. We work with brands in Houston, Atlanta, Chicago, Detroit and around the world.