Food + Beverage

Hendricks

Hendrick’s Gin Localized campaign + PR The Vibe Curator Co. Food + Beverage Put a little Hendrick’s in your holidays.
The brief 01 A South African version of the global campaign, making cucumber cocktails the holiday drink and Hendrick’s the festive gift. Scope Local adaptation PR Installation Media event
How it came together 02 GIN 01 The tree A Hendrick’s Gin Christmas Tree at Menlyn Park. 02 The unveil An exclusive media event with festive cucumber cocktails. 03 The gift guide A feature in Menlyn Park’s holiday gift guide.
Hendrick’s Gin case study visual
Hendrick’s Gin case study visual
Hendrick’s Gin The idea A curious idea for the holidays.
Hendrick’s Gin case study visual
The results Impact Results far beyond the brief. $115K Editorial coverage, against a $50K goal 8.15M People reached, against a 400K goal 130% Over the coverage target
What we made Hendrick’s Gin Global strategy, adapted creatively for a local audience. Campaign adaptation Christmas tree Media event Gift guide The Vibe Curator Co. thevibecurator.co

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