Our agency embarked on an innovative design journey for Labbel, a premium bath product brand, to create a cohesive and enchanting range of packaging for their shampoo, conditioner, shower gel, and moisturizer lines. The project's scope encompassed three distinct formats - hotel, store, and spa - each requiring a unique approach while maintaining brand consistency. Drawing inspiration from the mystical allure of mermaids and their transformative powers, we developed a groundbreaking concept that utilized thermosensitive ink to reveal key product ingredients when exposed to the heat of steam. This innovative feature not only differentiated Labbel in a crowded market but also created an interactive and memorable experience for users, seamlessly blending functionality with a touch of magic.

The graphic and structural design for Labbel's packaging was meticulously crafted to reflect the brand's commitment to luxury and sensory indulgence. For the hotel format, we created sleek, minimalist designs that exuded sophistication while complementing various bathroom aesthetics. The store packaging was designed to stand out on shelves, featuring eye-catching visuals that highlighted the mermaid-inspired concept and the unique thermosensitive feature. For the spa format, we developed larger, more elaborate packaging that emphasized the products' premium nature and therapeutic benefits. Across all formats, we incorporated a harmonious color palette and elegant typography that reinforced Labbel's brand identity. The use of high-quality, sustainable materials further enhanced the tactile experience and underscored the brand's eco-conscious values. This comprehensive approach to packaging design not only elevated Labbel's visual appeal but also strengthened its market position as an innovative and luxurious bath product brand.