Our agency spearheaded an innovative collaboration with LG to produce a compelling TECTalk segment, strategically timed to coincide with Youth Month in South Africa. This pilot episode served as a dynamic platform to explore the cutting-edge technological landscape both locally and globally, with a particular focus on LG's initiatives to empower young people. The centerpiece of the segment was an in-depth interview with Darren Francis, LG's B2B Key Accounts Manager, who provided valuable insights into LG South Africa's ongoing projects in the tech space and their dedicated efforts to nurture and support the youth. Our team crafted a visually engaging narrative that seamlessly integrated expert commentary with striking visuals, effectively showcasing LG's commitment to innovation and community development.

The TECTalk segment was structured around the three foundational pillars of Tec: #Technology, #Education, and #Community. This framework allowed us to delve into LG's multifaceted approach to youth empowerment, highlighting how the company leverages technological advancements to create educational opportunities and strengthen community ties. By interweaving these themes throughout the segment, we created a compelling story that not only showcased LG's products and initiatives but also positioned the brand as a key player in shaping South Africa's technological future. The resulting video content was both informative and inspirational, effectively communicating LG's vision for a tech-empowered youth while reinforcing the brand's commitment to social responsibility and innovation.