Planelles Donat, a beloved family-owned establishment nestled in the heart of Barcelona since 1850, has become an iconic destination for artisanal confections, ice cream, and horchata. With a rich heritage spanning over 170 years, this cherished business has masterfully preserved the art of traditional sweet-making while adapting to the evolving tastes of modern Barcelona. Their unwavering commitment to quality is evident in every handcrafted delicacy, from their renowned nougat (turrón) available in classic varieties like Xixona and Alacant, to their refreshing horchata made from carefully selected tiger nuts. The shop's seasonal offerings, including handmade ice creams in summer and an array of Christmas sweets in winter, have made Planelles Donat a year-round favorite for locals and tourists alike, cementing its status as a culinary landmark in the city.

Our agency's design approach for Planelles Donat's brand identity drew inspiration from the graceful elegance of a ribbon, symbolizing the meticulous craftsmanship involved in their handmade products. This visual metaphor not only reflects the delicate process of wrapping each creation but also embodies the care and passion that has defined Planelles Donat for generations. The redesigned brand elements, including a refined serif font and a sober color palette, pay homage to the company's rich history while positioning it for contemporary relevance. By integrating this timeless aesthetic with modern marketing strategies, including an optimized website and engaging social media presence, we've helped Planelles Donat showcase its commitment to tradition and quality to a broader audience. This thoughtful rebranding has not only enhanced the visual appeal of their packaging and in-store experience but has also strengthened the emotional connection between the brand and its loyal customers, ensuring that Planelles Donat continues to be a beloved fixture in Barcelona's culinary landscape for generations to come.