Our agency worked with Young King Hair Care, a pioneering multicultural brand dedicated to empowering young men of color with high-quality, plant-based hair care products. The project encompassed a range of initiatives, including the creation of impactful marketing campaigns that celebrated the beauty of textured hair, dynamic tradeshow concepts that brought the brand's ethos to life, and a comprehensive website revamp to enhance user experience and e-commerce performance. We also played a vital role in refining and expanding their product line to meet the evolving needs of their audience.

In addition to these efforts, we developed a robust social media strategy aimed at educating young men and their parents about proper hair care techniques while showcasing real customer success stories. This multifaceted approach significantly increased Young King Hair Care's online engagement and brand visibility. By aligning our expertise with Young King’s mission, we’ve not only contributed to their impressive growth—expanding from a direct-to-consumer startup to availability in over 350 Target stores nationwide—but also helped redefine male grooming for a new generation.