At The Vibe Curator co., we believe the best brand collaborations don’t just capture attention—they ignite curiosity and build the future. Our latest imagined concept, Netflix x F1: Beyond the Grid Live, brings together the storytelling power of Netflix with the high-octane excitement of Formula 1 to create a next-generation fan experience.

The Vision

Picture Netflix’s signature red branding lighting up the F1 paddock, as live talk shows, fan confessionals, and AR-driven moments transform every race weekend into an immersive content event. Fans become storytellers, drivers become the cast, and the circuit becomes the set of the world’s most-watched sports drama. From pop-up cinemas to interactive voting booths, this collaboration blurs the line between live sport and streaming culture—making every attendee part of the narrative.

4 Touchpoints to Drive ROI & Brand Impact

Netflix Paddock Studio

Live broadcasts and behind-the-scenes interviews with drivers, creators, and special guests, delivering real-time drama and exclusive content to fans trackside and online.

Fan Story Booths & Voting

Netflix-branded confessionals where fans share their own F1 journeys, with the best stories featured in upcoming episodes or live shows—putting the audience in the director’s chair.

AR Circuit Takeover

Scan Netflix QR codes around the track to unlock exclusive AR experiences—virtual pit stops, driver avatars, and race highlights—that extend the playground beyond the physical.

Limited-Edition Merch & Netflix Cup Events

Co-branded apparel, digital collectibles, and crossover sports showdowns between F1 drivers and Netflix stars, streamed live for global audiences.

Why This Collaboration Matters

Netflix and F1 have already redefined sports fandom together. “Beyond the Grid Live” amplifies this legacy, offering both brands a platform to engage new audiences, drive digital engagement, and build lasting loyalty. It’s a win for storytelling, community, and the future of experiential marketing.